![]() Women who present this version of themselves to the world are telegraphing a few things: I am clean, I am effortless, and my life is easy.īeigeification is exclusive by design. If social media is to be believed, she could go an entire lifetime without a primary color touching her dewy, soft skin. Behold: the beigeification of the white woman. These trends seem like the same person, in different stages of life. A Beige Baby becomes a Vanilla Girl becomes a Coastal Grandmother. She has a Clean Girl aesthetic she’s That Girl. You’ve read about this woman in breathlessly reported missives straight from the front lines of TikTok. She makes large dinners for her family, tossing salads with juicy tomatoes and spinach and a dressing she whisks herself. She’s often spotted with a crisp white wine in hand and always has enough cheese in the fridge to throw together a charcuterie board. She wears cozy taupe sweaters and crisp slacks in the fall in the summer, an oversize Oxford. Her white linen couch has way too many chunky, pale, knit throw pillows. Her home has big windows, a large farmhouse table, and hydrangeas out front. If she has her own babies, she moves out of the city - to Nantucket if she’s an East Coast native, Montecito if she’s from the West. In her videos, she always seems to be making herself a latte, settling into her boucle chair, and opening her MacBook. She smells faintly of vanilla, maybe flowers. She pulls a crisp white bedspread over silk white sheets, fluffs her cream pillows. She’s wearing a plain-looking T-shirt that looks plain (although it’s $420 from the Row) and wide-leg knit trousers. ![]() She pulls her blonde hair back in a seamless flourish and secures it with a claw clip. When she invites you to get ready with her on TikTok, her face glows, her hair bounces, her lips are glossed. Even if she works in a highly demanding job, perhaps in finance at a Big Four company, she still has enough time to launder her linens on the weekends. In her 20s and 30s, she might work in marketing, public relations, or content creation.
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